Eat Fresh vs. Mmm…Toasty
25.Apr.2007Of late I have had oodles of time on my hands again and therefore plop my oversized rear in front of the boob tube only to be assaulted by the usual drivel of peddlers hocking their wares. It’s rare for me to be phased by any of it other than getting the most annoying slogans stuck in your head (You’re killing me, Larry!) or having a great song (Modern English’s Melt With You) sullied by the likes of Burger King.
I truly miss the days of Clara Peller and her unforgettable “Where’s the beef?” or John Moschitta when it “absolutely, positively had to be there.” They just don’t make original commercials like that anymore. Or is that just me waxing nostalgic on my childhood? Coincidentally, both of those commercials were made by the same ad agency.
My real beef though is when an ad agency runs out of not only originality but can’t even shuck whatever’s hot right now and so turns to unwarranted attacks of their competitor.
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I’ll clear my biases right now and state that I like both Subway and Quizno’s for varying reasons. They’re both decent fast food sandwich shops for when the mood hits. What I have found myself becoming more and more livid about however is Quizno’s unrelenting attack on Subway in commercials calling it Wrong Way and then taking it to the streets and asking people to choose between a Quizno’s sandwich packed with ungodly amounts of meat and a supposed Subway sandwich that they took a steamroller to. I’m waiting for the anti-Jared commercial to debut because you know that’s only the next illogical step. Granted, the commercials are blatantly slanted and I truly wonder who believes this crap, but it still gets me going.
Meanwhile, Subway pretty much keeps to itself beating it’s dead horse Jared and his “triumph” over obesity through their sandwiches. I’m not sure I necessarily believe all of that either, but at least Subway pushes the healthy aspect by publishing the nutritional content of their menu. They’ve even taken it a step further of late offering the new combo meals with fruit and water vs. chips and soda.
I keep returning to the adage of letting sleeping dogs lie. Quizno’s refuses to publish their nutritional content. Hmm, can’t imagine why?
</rant>
I guess in the end it doesn’t really matter, I’ll still choose a Wegmans sandwich any day over either one of those franchises. Now if they’d only friggin’ expand outside the northeast!
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